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Average age of German gamers continues to rise

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  • The average age of German gamers rises to 35.5 years
  • The largest increase in the number of players is recorded in the 50+ age group
  • Around half of Germans play computer and video games

In Germany, games are also increasingly attracting older players. While the average age of gamers in Germany in 2011 was still 31 years, the average age of computer and video game players is now 35.5 years, 4.5 years more than in 2011. This is 4.5 years more than in 2011. The background to the rising average age is the strong growth of players in the 50+ age group: the number of gamers in this age segment grew by half a million to a total of 8.7 million people within just twelve months. This makes the group not only a quarter (25 percent) of all games players in Germany, it is also the largest group of gamers at all. This was announced today by BIU – Bundesverband Interaktive Unterhaltungssoftware based on data from the market research company GfK.

 

“The rising average age of German gamers and the growing popularity of games clearly show that computer and video games have firmly established themselves as everyday media,” says BIU Managing Director Felix Falk. “Games appeal to all age groups with their versatile content and new technologies”.

Currently, 34.1 million people in Germany play computer and video games. This corresponds to 46 percent of the total population. Meanwhile, the ratio of male and female players remained very balanced in 2017: 17.9 million gamers in Germany are male (53 percent of all players). With 16.2 million female players, women again account for 47 percent of the total German players.

Strong demand for computer and video games in Germany

The strong interest in computer and video games is also reflected in the overall German market for computer and video games and gaming hardware: the German market for computer and video games continued to grow strongly in 2016. Last year, a total of 2.13 billion euros was spent in Germany on games for PC, console, handheld, smartphone and tablet as well as fees for online networks such as PlayStation Plus and Xbox Live Gold. And even though the market for game consoles and related peripherals such as gamepads declined by 15 percent to EUR 747 million compared to 2015, the overall market – consisting of computer and video games, fees for online networks, hybrid toys and game consoles and peripherals – remained stable in 2016: As in 2015, 2.9 billion euros were generated in this area in Germany last year.

 

Further information on the sales of the German market as a whole for computer and video games and gaming hardware can be found at https://www.game.de/blog/2017/04/04/starke-nachfrage-nach-computer-und-videospielen-umsatz-waechst-um-7-prozent/

 

The results for the German overall market were published by the BIU in April 2017 as a press release.

Information on market data

The data used are based on surveys conducted by the GfK Consumer Panel, GfK Entertainment and GfK POS Measurement. GfK uses survey methods to collect data from the German market for digital games, which is unique worldwide and in terms of quality. These include an ongoing survey of 25,000 consumers, representative of the entire German population, on their shopping and usage habits for digital games and a retail panel. The data collection methods provide a unique insight into the German market for computer and video games. Please note: Deviations between this year’s sales figures for the hardware market for the year 2015 and the figures from previous years for the year 2015 result from an adjustment of the products considered. New additions are gaming peripherals such as gamepads.

 

Information about the BIU

The BIU – Bundesverband Interaktive Unterhaltungssoftware e.V. is the association of the German computer and video game industry. Its 28 members are developers, publishers and providers of digital games and represent over 85 percent of the German market. The BIU, for example, is the sponsor of gamescom. As a competent contact for the media as well as political and social institutions, the BIU answers all questions about digital games.

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